Graham McGregor: ‘marketing magic’ in the Cook Islands

Little things like a smile, making people feel good, and sharing something personal about your business and yourself can have a really positive impact.

RYAN ANDERSON/Stuff

Little things like a smile, making people feel good, and sharing something personal about your business and yourself can have a really positive impact.

Graham McGregor is a marketing consultant. You can get his free marketing guide “The Plan B Sales Solution” at simplemarketinganswers.com.

OPINION: I recently had the pleasure of enjoying eight days in the Cook Islands for a short vacation, and was delighted to notice dozens of examples of what I call “marketing magic”.

In other words, marketing that allows a business to stand out and be positively noticed and remembered. The marketing magic started as soon as we entered the airline terminal in Rarotonga. Everyone was smiling and looked happy to see us, which made us feel so welcome. The magic continued.

We had a rental car to pick up and weren’t sure where to find it in the airport parking lot. We walked to the parking lot and a smiling person approached us and asked if they could help us. We explained that we were looking for a car, and they gladly searched and located it for us. We drove to our holiday accommodation and booked dinner at the lovely restaurant next door.

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The food was delicious and we could feel ourselves starting to relax and go into vacation mode.

The next day we went to Muri Beach and had a delicious breakfast at The Pacific Resort. Even though we weren’t at the hotel, they were more than happy for us to have breakfast at their cafe right on the beach.

We decided we needed to do some sightseeing type things while we were in the Cook Islands. So we asked the friendly person at reception if he could recommend anyone to help us book things like a lagoon cruise. “I can help you with that,” he told us – and he did.

We have visited dozens of companies in the Cook Islands and invariably people from each company were delighted to see us and made us feel so welcome.

RYAN ANDERSON/Stuff

We have visited dozens of companies in the Cook Islands and invariably people from each company were delighted to see us and made us feel so welcome.

His name was T and he was enthusiastic and competent. He explained what was in each tour and then booked a lagoon cruise and a 4WD truck tour of the inland roads and hills.

We felt really well looked after and were now in vacation mode. The lagoon cruise was great. It was with a company called Koko Lagoon Cruises. What I liked about the cruise is that it was both informative and a lot of fun.

All the crew members of our boats were called Captain. We had Captain Awesome, Captain Fire and so on. We even got Captain Hurricane (because he was from Wellington).

Within minutes, the crew was singing and playing musical instruments with great skill and enormous enthusiasm. All the passengers were joining in and having fun too.

We saw lots of sea life in the glass bottom boat, snorkeled in the lagoon and had a delicious lunch on an island. We were treated to lessons on how to shell a coconut and how to climb a coconut tree and much more.

The lagoon tour lasted about four hours and time flew by. The big marketing lesson I took from this lagoon cruise was that the people who took the cruise made it fun, interesting and entertaining. It reminded me that simple things like having fun, smiling, and being happy make others around you feel good, and that’s something we can all do in any business.

We have visited dozens of companies in the Cook Islands and invariably people from each company were delighted to see us and made us feel so welcome.

The other thing I noticed is that the companies I fondly remember from the Cook Islands are the ones that shared comments or personal stories with us.

For example, we took a 4×4 truck tour into the inland hills of the main island of Rarotonga. As we drove quickly up a very large and steep hill, we noticed four dogs running flat out behind the truck. They kept running for more than 10 minutes behind the truck and stopped with us at the top of the hill. Our guide explained that the dogs were his dogs and he got them by accident. A pregnant dog came to her mother and gave birth to six puppies. No one claimed the dogs or the puppies so the guide’s granddaughter decided to name them all. She named them Delta, Corona, Omicron, Virus, Jab and Booster. Two of the puppies were given to good families and the remaining pups enjoyed a fun run up the hill every day in pursuit of the truck.

The 4×4 tour was very interesting and educational. However, I do remember the story of the puppies as it was personal and fun.

We walked into a lovely clothing store called Ollies Surf Gear, and I was greeted by a very friendly 10 year old boy who had a huge smile on his face.

He asked me if this was my first trip to Rarotonga and he discussed the shop’s stock very well. He knew all the prices for everything and was both charming and funny. The shop owner (Ollie) told me that I had just met his eldest son, Zion. He then told me everything about his company and his family.

Graham McGregor is a marketing consultant.

Provided

Graham McGregor is a marketing consultant.

I learned how he imported large quantities of caps and t-shirts for his business. He carefully hand-designed designs for each cap and t-shirt. He also specialized in airbrushing caps and putting custom names and messages on caps and t-shirts and did just fine.

Ollie also told me that his second son started crawling when he was three months old and started walking well when he was nine months old. I loved Ollie’s enthusiasm for his family and his business, and I could immediately see why he was doing well.

It reminded me that sharing personal stories about yourself and your business is a great way to remember your business in a positive way long after your customers have left. back.

In the meantime, think about how you can use some simple marketing magic to get your own business positively remembered and recommended. Little things like a smile, making people feel good, and sharing something personal about your business and yourself can have a really positive impact.

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