BL+ Skincare puts the healing and beautifying powers of Iceland’s Blue Lagoon in a bottle
The Blue Lagoon’s glowing cerulean waters, juxtaposed with the steep moss-covered lava fields that surround it, have drawn people from around the world since it officially opened in 1992, though Icelanders snuck in before word of its healing powers happens. worldwide. Since then, the striking venue has racked up many likes on Instagram and welcomed one million visitors in 2019 alone, making it one of the most popular spas in the world.
“The Blue Lagoon has been listed as one of the wonders of the world by National geographic and that shows how unique this place is,” says Ása Brynjólfsdóttir, Director of Research and Development, Blue Lagoon. “Even though we have many different places with hot water in Iceland, this one is totally different because of the situation on this peninsula. We have this black lava field, so ocean water can seep into the ground through it. We are on this active zone where the tectonic plates meet. We also have upland fresh water. This mixes under high pressure and heat, coming into contact with the magma.The result is this unique water with this unique composition of minerals and high levels of silica and microalgae.
Nestled in the Reykjanes Peninsula in the southwest corner of Iceland, it’s the high concentration of silica particles that give the waters its eye-catching blue hue. In 1994, the Blue Lagoon Medical Clinic for Psoriasis opened, where people spend about a week in the pools to start a renowned treatment. “Water has incredible healing powers, especially for psoriasis,” says Brynjólfsdóttir. “We are looking for key players in the healing process. From our studies, we have learned that the key players are silica and microalgae in the treatment of dry skin, skin barrier, eczema and psoriasis.
BL+ was founded in 2021 to bring the healing waters and bioactive ingredients of the Blue Lagoon into people’s homes to a new level. Thirty years of research have gone into developing the luxury line, which is clinically proven to improve skin health at the cellular level. The entire range is infused with Blue Lagoon water, in particular the BL+ complex, the cornerstone of each product, a unique blend of patented silica and microalgae ingredients. BL+ complex stimulates collagen synthesis and prevents collagen breakdown, working to boost mRNA expression of genes that control collagen, leading to firmer skin. It also strengthens the skin barrier by fighting environmental aggressors that weaken it, including pollution, allergens, pathogens and irritants.
“It’s a high performance formula,” says Brynjólfsdóttir. “Key components target fine lines and wrinkles, dehydration, firmness and protect the skin against free radicals and pollution with antioxidant properties. Thus, the result is stronger, deeply hydrated and radiant skin. The products are suitable for all skin types and have a very light texture.
Launch of BL+ Skincare with The Serum; in addition to the BL+ complex, it also contains vitamin C for brightening and three types of hyaluronic acids to improve skin health over time, boost radiance and fight the signs of aging. Next is the Eye Serum, a gentle formula with a cooling roller applicator designed to nourish the delicate skin around the eyes while minimizing dark circles, puffiness and free radical damage, while boosting collagen and hydroxide. hydration with their signature complex, vitamin C and licorice root. extract. BL+ is working to expand the range, with the next offering dropping at the end of this summer.
The Blue Lagoon research team has made great strides in skincare discoveries, including publication in numerous peer-reviewed journals, such as on the Blue Lagoon’s unique ecosystem, studies of bioactivity on microalgae and silica, anti-aging properties, as well as obtaining patents. on its microalgae and silica. At their COSMOS Authorized Research Center located on-site at the Blue Lagoon, they are always looking for new opportunities to develop new skincare ingredients and products.
“Our beautiful lab is very inspiring,” says Brynjólfsdóttir. “Seaweed is the tip of the iceberg; there are many other search possibilities. We did this microalgae and silica mapping and the results showed that it supported the skin barrier and made it healthier and also boosted the collagen in the skin, so it had some really nice anti-aging properties. When the BL+ complex was developed, we confirmed that the delivery system for these actives is able to penetrate through the upper layers of the skin so that they can go deeper and have [a greater] effect.”
Using special silica precipitation tanks, silica from the Blue Lagoon is collected by cooling hot geothermal seawater and allowing it to evaporate; the remaining liquid is used for microalgae cultivation and the mineral salt is used for food. The dominant species of unique microalgae in water is isolated and cultivated for cosmetic purposes. They are harnessing biotechnology to grow microalgae, using the easiest carbon capture method on the planet. “We mimic its natural condition to grow algae because they need a lot of light to grow,” says Brynjólfsdóttir. “I don’t know of any other cosmetics company using this pioneering method. It’s very durable.
Sustainability has always been at the forefront of BL+. “For 30 years we have been recycling by-products, including electricity,” explains Brynjólfsdóttir. “Today the world is talking about sustainability, but it’s in our DNA. The products are certified Cosmos Natural. This means that all ingredients are traceable and sourced from sustainably harvested resources. We focused on working with nature. All the methods here are developed with green chemistry.
Entirely vegan, the brand’s primary and secondary packaging is 100% recyclable with FSC-certified paper. They invest 10% of their sales in sustainable exploration and research into Blue Lagoon’s bioactive water. Plus, the surprisingly sophisticated bottles are made with lightfast UV glass to extend their shelf life. To save on paper, each box has a QR code that customers can scan to go to their website to get more information about the product.
Ultimately, BL+ is all about paying homage to the waters of the Blue Lagoon. “It’s a nice concept,” says Brynjólfsdóttir. “Mother Earth delivers the products.”